✔ To provide innovative and competitive real estate services and to develop an attractive investment environment for a sustainable real estate community through effective partnerships and legislations that enhance trust and transparency.

✔ Integrity and Transparency

✔ Sustainability

✔ Institutional Agility

✔ Innovation

✔ Proactivity

✔ Professionalism

✔ Create an attractive and sustainable real estate investment environment for the real estate sector.

✔ Attract sustainable and innovative real estate investments.

✔ Enhance the quality of life in real estate development areas.

✔ Ensure the establishment of urban centers that enhance quality of life and community interaction within real estate development areas.

✔ Encourage the integration of green and blue spaces and sports facilities in the urban design of real estate development projects.

✔ Support the creative integration of cultural and architectural heritage elements into real estate development projects.

✔ Enhance integration to improve the efficiency of space utilization in support of transportation and road networks within real estate development projects.

✔ Encourage developers to integrate active mobility elements within project designs.

✔ Promote the implementation of sustainable waste management practices within real estate development projects.

✔ Enable integrated residential communities by merging them with the Emirati community and reinforcing Emirati identity and values.